Attivo Networks, the award-winning leader in deception for cybersecurity threat detection, today announced that Carolyn Crandall, Chief Deception (Technology) Officer and Chief Marketing Officer, will present the keynote at this week’s ‘Future-Proof your Channel Marketing’ event run by The Channel Meet Up. In her session, Crandall will use her expertise in both the marketing and technical space to help channel marketers better understand artificial intelligence (AI) and its impact on marketing.
Chief Deception Officer and Chief Marketing Officer
The Channel Meet Up’s ‘Future-Proof your Channel Marketing’ is a free event for channel professionals. The event will showcase channel marketing best practices and how emerging technologies like AI, machine learning, and 5G mobility are set to change how the industry identifies, rewards, and engages with partners. The day will begin with a keynote session, followed by an expert panel, and table discussions on channel challenges with emerging technologies, including go-to-market strategy, on-boarding partners, partner communications, and more.
Attivo Networks CMO Carolyn Crandall will present the keynote session titled, “What really is Artificial Intelligence? And will it impact me as a channel marketer?” The session will focus on what AI really is, how the term is loosely used in marketing, and why its adoption and its modulations thereof will impact the way we work in the future. Additionally, she will explore why billions of dollars are being invested in shifting time intensive data-driven tasks towards automation across every marketing discipline, such as audience targeting, content creation, advertising, demand generation and distribution, and driving customer conversions.
To register for the free event and view the agenda visit: thechannelmeetup.com/events/future
Tuesday, March 26, 2019
Quadrus Conference Center
2400 Sand Hill Rd #204
Menlo Park, CA 94025
MEDIA: Carolyn is available for briefings by request.
Matter on behalf of Attivo Networks