Demand Gen Report Recognizes Two Attivo Networks Marketers in Second Annual B2B Innovator Awards
Carolyn Crandall and Brooke Irish recognized for Innovation and Leadership in Cybersecurity Marketing
FREMONT, CA – November 6, 2018 – Attivo Networks®, the award-winning leader in deception technology for cybersecurity defense, today announced that Demand Gen Report has named Carolyn Crandall, chief deception officer/CMO at Attivo Networks, and Brooke Irish, Marketing Manager, to its list of 2018 B2B Innovators. Crandall was honored in the Marketing Mentor category, and Irish was recognized as a Gen Z Trailblazer.
This year, more than 130 nominations were submitted across various verticals. The Demand Gen Report team assessed and selected 32 final winners in 12 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large.
“We applaud Demand Gen Report for recognizing the innovation and leadership that Carolyn and Brooke bring to the table,” said Tushar Kothari, CEO, Attivo Networks. “These awards are well-deserved and underscore the hard work and creativity they have applied to establishing threat-deception technology as a critical in-network detection security control in the market today.
Crandall has served as the chief deception officer and CMO of Attivo Networks since 2015 and holds over 30 years of experience in high-technology. She is recognized for her leadership and continued willingness to educate the next generation of marketers on the strategies, skills, and power tips required for high-impact brand awareness, demand generation, partnering, and technology innovation programs. Her mentorship includes ongoing development of her team at Attivo Networks and participation in thought leadership discussions at Santa Clara University, TiE Silicon Valley CMO Inflect, WITI, Fountain Blue, and other industry forums. Previous positions held were at some of the fastest technology growth companies, including Cisco, Riverbed, Seagate(i365), and Nimble Storage.
Irish, Marketing Manager at Attivo Networks, is responsible for managing the company’s marketing automation program, which is used as one of the company’s primary communication vehicles for onboarding new prospects. Since joining the company in 2017, she has quickly demonstrated her ability to take on major new projects and bring them successfully to completion. This includes rolling out an entirely new marketing automation platform, bringing the company into GDPR compliance, and creating new repeatable demand generation program templates that her peers can easily use for their marketing programs. Irish graduated Cum Laude from Santa Clara University in 2017, where she earned a bachelor’s degree in marketing and a minor in political science.
Creative marketing awareness, education, and demand generation programs are instrumental in driving adoption of new technologies. Although deception is well known for its role in military and sports, its use for outmaneuvering the adversary for cybersecurity is still emerging. Crandall and Irish both work tirelessly to find new and innovative methods to stay top of mind for customers and motivate them to understand and embrace deception technology for an Active Defense security strategy.
About Attivo Networks
Attivo Networks®, the leader in deception technology, provides an active defense for early detection, forensics, and automated incident response to in-network attacks. The Attivo ThreatDefend™ Deception Platform provides a comprehensive and customer proven platform for proactive security and accurate threat detection within user networks, data centers, clouds, and a wide-variety of specialized attack surfaces. The portfolio includes expansive network, endpoint, application, and data deceptions designed to efficiently misdirect and reveal attacks from all threat vectors. Advanced machine-learning makes preparation, deployment, and operations fast and simple to operate for organizations of all sizes. Comprehensive attack analysis and forensics provide actionable alerts, and native integrations automate the blocking, quarantine, and threat hunting of attacks for accelerated incident response. The company has won over 50 awards for its technology innovation and leadership. For more information, visit www.attivonetworks.com.