The Can’t-Miss Events and Exhibitor Booths at RSA Conference 2019
Authored by: Carolyn Crandall, Chief Deception Officer – The RSA Conference is an event that we as cybersecurity professionals look forward to every year. It’s a great opportunity to connect with industry thought leaders and decision makers, learn from peers while contributing to the greater conversation of how we can solve some of our industry’s toughest obstacles, and it’s a pertinent time to consider what the future may hold for the security industry as a whole.
Naturally, there’s a lot going on at the conference—and organizers are expecting a record crowd of 50,000 security professionals. That’s why we like to go in with a plan to maximize the RSA experience. Here are a few of this year’s highlights, including booths that should be on your list to check out, events we look forward to attending, and can’t-miss opportunities to learn from cybersecurity veterans and insiders.
Let’s start with the exhibitor booths to check out:
Attivo Networks (Booth 455, South Expo). This year, the booth will share deception tricks of the mind. What you see is not necessarily what you’d expect! Conference attendees can see a live demonstration of the latest ThreatDefend™ Deception platform or attend a live theater presentation covering how Attivo Networks is arming defenders with early detection and platform enhancements that reduce investigation time down to minutes. Be one of the first 500 to attend the theater demonstration to score a great ¼ zip fleece, or, if you need a cup of Java, grab a $5 Starbucks coffee card in return for filling out a quick state of cybersecurity survey. Last year’s findings can be viewed here.
ObserveIT (Booth 259, South Expo). If you’re feeling nostalgic, stop by the ObserveIT booth—they’ll be using throwback technology from the 80s to remind you to leave the past in the past and move forward with a modern approach to data loss prevention. To drive the point home, they’ll be running an ongoing raffle, giving away a Nintendo: NES Classic every 45 minutes. They’re also planning a rocking after party at City View on Tuesday night.
RedSeal (Booth 1327, South Expo). Just like last year, RedSeal is providing attendees with a complementary phone charging station, to ensure that you stay connected all conference long. While you’re there, you can enter their Macallan 18 Scotch Whiskey giveaway—with one lucky winner taking home a bottle each day of the expo.
Synopsys (Booth 1135, South Expo). Looking for even more nostalgia? You may want to check out the Synopsys booth. In addition to one-on-one discussions and demo presentations, you might be able to get your hands on a free t-shirt or wireless charging pad. But if you’re a Star Wars lover, the real prize is a Lego Millennium Falcon (75105), which you can enter to win right there at the booth. With over 1,300 pieces, it’s sure to keep you busy for a while.
Thales eSecurity (Booth 6183, North Expo). There is never a shortage of giveaways at RSA Conference, and this year Thales is offering one of our favorites. Want to win an Oculus Go VR headset? Take the VR challenge at the Thales eSecurity booth and protect an underwater data center from hackers. Not only will you have fun, you’ll be entered for a chance to win a cool new piece of hardware.
Thycotic Software (Booth 6259, North Expo). Another booth worth a look is that of Thycotic Software, a leader in the privilege management field. This year, Thycotic presents a “Price Is Right”-style prize wheel where you can win prizes including Amazon gift cards, t-shirts, socks, and more. Just stop by the booth for a demo.
Interesting sessions to attend (or, if you can’t get an invite, to get a debrief on):
DevSecOps: Strategies on How to Get Buy-In and Get Started with Attivo’s Chief Security Strategist Chris Roberts (Monday, March 4, 11:45 a.m. – 12:10 p.m.). The theme for this year is to present new speakers to the DevSecOps Community, people who deserve exposure for the work and the contributions they are making not just to their company, but to the entire industry. All sessions are delivered by practitioners who will tell their story from a personal point of view. Stop by from 11:45-12:10 to see a panel with our Chief Security Strategist Chris Roberts alongside Anne Marie Zettlemoyer, VP of Security Engineering at Mastercard, visiting fellow at the National Security Institute and Board of Director for SSH Communications Security.
Innovation Sandbox (Monday, March 4, 1:30 p.m. – 4:30 p.m.). The Innovation Sandbox Contest is an annual RSA Conference competition in which ten finalists each present a three-minute pitch for a new innovation designed to minimize infosec risk. Both winners and finalists from this contest have an excellent track record of success. This year’s finalists were named just last week, so stop by this event to see who takes home the prize. Happy and sad to say that Attivo has grown too large to qualify for this program.
Early Stage Expo (Tuesday, March 5). An extension of the popular Innovation Sandbox, the Early Stage Expo will highlight new and emerging innovations in information security. This is an opportunity for younger organizations that may not have a fully constructed booth at RSA to interact and engage with other professionals in the space. This is a great place for both the buying and selling audiences to check out emerging ideas in the security industry.
Rise of the Machines: Staying Ahead of the Next Threat (Tuesday, March 5, 8:55 a.m. – 9:15 a.m.). This keynote session features Liz Centoni and Matt Watchinski, two of Cisco’s security leaders. The talk will address the growing attack surface represented by connected devices and how security professionals can stay ahead of this trend and build successful defense strategies.
ATT&CK in Practice: A Primer to Improve Your Cyber-Defense (Tuesday, March 5, 1:00 p.m. – 1:50 p.m.) The MITRE ATT&CK framework has gained a lot of traction in the security community as a taxonomy and knowledge base to describe adversary behavior. However, the framework and its related tools have a much broader potential impact and scope. What’s missing is a good understanding of the practical operational use cases and the supporting tools. This session will fill that gap. Attivo Networks also has a paper on deception technology mapped to the ATT&CK framework. Download here.
IDC Digital Transformation Driving Artificial Intelligence in Security: A Complimentary IDC Analyst Briefing and Breakfast (Wednesday, March 6, 7:30 a.m. – 9:45 a.m.) This event will take place at the InterContinental San Francisco (InterContinental Ballroom), where IDC’s Dave Reinsel and a team of IDC experts will examine this new active risk environment and how advanced analytics are being applied to effectively solve customer problems.
T.E.N. & ISE® Sales & Marketing Breakfast alongside ISE® VIP Panelists (Wednesday, March 6, 7:45 a.m. – 10:00 a.m.) Topic of “Why Relationships Matter: Best Practices for Connecting with Information Security Executives”. Always one of my favorites to hear candid discussions and engagement guidance from an impressive group of CISOs and CIOs.
MITRE-Hosted Deception Roundtable(Wednesday, March 6, 1:15 p.m. – 2:45 p.m.) An invite-only session to explore deception adoption and trends.
The NIST Privacy Framework: What It Is and What It Means for You (Wednesday March 6, 1:30 p.m. – 2:20 p.m.) The National Institute of Standards and Technology is developing an enterprise risk management tool to protect consumer privacy while advancing prosperity and innovation. Learn what to expect from the voluntary Privacy Framework—targeted for release later in 2019— and how you can contribute to its development! Attivo Networks also has a paper on deception technology mapped to the NIST CSF framework. Download here.
ESG Cybersecurity Imperatives: A Complimentary ESG Analyst Briefing and Breakfast (Thursday, March 7, 7:30 a.m. – 9:30 a.m.) This complimentary breakfast will take place at the W San Francisco.
The Five Most Dangerous New Attack Techniques and How to Counter Them (Thursday, March 7, 10:55 a.m. – 11:40 p.m.). This panel features a number of leaders from the SANS Institute: Mobile Forensics Course Director Heather Mahalik, Instructor Ed Skoudis, and Dean of Research Johannes Ullrich, with Research Director and SANS Institute Founder Alan Paller moderating. Together, they will review the most dangerous new attack techniques at play today, while discussing how they work and how to best combat them.
Three Things the Security Industry Isn’t Talking About (but Should Be) (Thursday, March 7, 4 p.m. – 4:25 p.m.). VMware CEO Pat Gelsinger and Intuit Director Shannon Lietz discuss the idea of shrinking the attack surface rather than focusing exclusively on threats. During this keynote, the pair will reveal three things they believe the industry should increase its focus on in order to give defenders a new advantage.
Celebrating Woman and Youth in Cybersecurity
Women’s Leadership Celebration Reception (Monday, March 4, 4:30 p.m. – 6 p.m.). It’s great to see a little more diversity at RSAC 2019 and this reception will kick things off on Monday by celebrating the contributions and rich history of women in science and technology. Hosts include the Women’s Society of Cyberjutsu, the Executive Women’s Forum on Information Security, Risk Management, and Privacy, the Diana Initiative, Women in Security and Privacy, and Women in Cybersecurity.
RSA Conference College Day (March 7-8). Whether you’re looking to hire new talent or just interact with some up-and-coming security professionals, I am pleased to share that RSA Conference has extended College Day to two full days. If you’re a college student excited to attend, be sure to register quickly: the first 500 registrants will receive a free t-shirt and cinch sports bag.
(Girl) Scouting for Talent: The Solution in the Next Generation (Friday, March 8, 9:50 a.m. – 10:40 a.m.). Hear from Sylvia Acevedo, Girl Scouts of the USA CEO, as she discusses her life experiences. The first Latinx to earn an engineering master’s degree from Stanford, Acevedo is a former NASA rocket scientist, an accomplished entrepreneur, and a White House education commissioner. We first met with Sylvia when she shared a session with Attivo Networks on the NBC “Press: Here” Series with journalist Scott McGrew and look forward to hearing her speak again.
These are just a few highlights that we’re looking forward to, but with hundreds of speakers, events, and booths to check out, we’ve barely scratched the surface. Be sure to check out the RSA Conference agenda to see what else might interest you and get the most out of your time at the conference.
In addition to the conference’s many attractions, we also hope you’ll join us for an RSAC 2019 recap webinar at 9 a.m. on March 26 with BrightTalk. Attivo Networks Chief Security Strategist Chris Roberts will lead a discussion of emerging tech, threats, and AI alongside highlights of RSA Conference 2019. Join to learn more about the major security developments that happened during the past year, as well as the biggest topics discussed during RSAC. The panel will share their experiences, insights and recommendations in an interactive Q&A discussion on:
- Top security challenges and how are we solving them
- Biggest buzzwords: Hype vs. reality
- Exciting new tech
- Top conference highlights
- Cybersecurity as a boardroom issue
- CISO’s toolbox
- Words of wisdom for people interested in security
We look forward to seeing you in San Francisco!