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Make the Most of RSA 2020 with these Must-See Events

Reading Time: 7 minutes  |  Published: February 18, 2020 in Blogs, Event

Authored by: Carolyn Crandall, Chief Deception Officer & CMO – Despite the concerns stemming from the Coronavirus, it looks like RSA 2020 will go on. With less than a week left to go, only eight vendors have dropped out (including IBM), and registration cancellations are holding at <1%. So, it appears this year, as with each prior year, the RSA Conference will carry on and provide cybersecurity professionals with the opportunity to get together and learn from many of the industry’s leading voices. This year’s conference runs from Monday, February 24th, through Friday, February 28th, and its theme is “The Human Element,” which encompasses several compelling laser focused ideas. It’s an opportunity to remember that the human element is perhaps the greatest risk of all within cybersecurity and that our actions, whether accidental or intentional, can have a material impact.

With last year’s conference welcoming over 42,000 attendees and over 700 vendors, as such, it can be difficult to know where to start. Below you can find a helpful guide featuring a few of this year’s “can’t miss” events and exhibitors.

Here are some great exhibitor booths to check out:

Attivo Networks (Booth #2127, South Expo). Naturally, we hope you’ll start with our own booth, which will feature a theater presentation where you can learn more about the latest innovations in deception-based detection, Active Directory protection, and more. Join a theater presentation or meet with a specialist to get an overview of our Endpoint Detection Net, a new product within the Attivo ThreatDefend platform, which anticipates the methods an attacker will use to break out from an infected endpoint and applies innovations in detection technology to ambush them. The company’s latest innovations are laser-focused on reducing dwell time, as well as the amount of effort required for an organization to restore environments to normal operations. There’s also fun to be had at the booth with theater presentations and our annual detection survey.  Don’t forget to pick up your very own “wolf in sheep’s clothing” plush while visiting!

Axonius (Booth #3102, South Expo). Not far from the Attivo booth, you can find Axonius, a cybersecurity asset management platform that was named the “Most Innovative Startup of 2019” at last year’s RSAC Innovation Sandbox. Axonius has come up with an inventive approach to “swag” this year: visit their booth, and not only will you walk away with a free tote bag, but the company will make a $5 donation to the Eat. Learn. Play. foundation on your behalf. They’ll also be hosting a happy hour in their condo suite at the Ritz-Carlton Club on Wednesday at 6 PM.

Cyber Innovative Technologies (Booth #5475, North Expo). This year, Cyber Innovative Technologies will be showcasing its new VRisk product, an “integrated cyber risk platform with a risk engine that uses a digital asset approach.” If the technology piques your interest, you can schedule an appointment with one of their representatives, which will automatically enter you into their Google Home giveaway contest.

ReversingLabs** (Booth #3311 in the South Expo) Threat Intelligence experts will be announcing patent-pending machine learning advances to its Titanium Platform. Sync up to hear how this new intel can be used to optimize SOC processes.

** Attivo Integration partner

Noteworthy Sessions to Attend:

Opening keynotes can be quite interesting, and there is a lively line up to kick things off on Tuesday morning.  Rohit Ghai, RSA, will kick off the morning with his session Reality Check: The Story of Cybersecurity, followed by Steven Grobman of McAfee with a talk entitled Time Will Tell, then Wendy Bahr on We the People: Democratizing Security, and later on to The Cryptographer’s Panel and a fireside chat with Cybersecurity and Infrastructure Security Agency (CISA) Director Christopher C. Krebs. It should be quite an exciting morning.

DevOps: 2020 DevSecOps Days at RSA Conference (Monday, February 24, 9 AM. – 5 PM.) DevSecOps Days are back at RSA Conference! Organizers expect over 800 practitioners to take part in the day-long event, which this year will focus on how companies are handling the transition to DevSecOps. Attivo Networks Chief Security Strategist Chris Roberts will take part in a panel on DevSecOps and Disruption, which will take place from 2:15 PM. – 3:10 PM and also features Charlene Li, author of The Disruption Mindset; Sean Davis, chief transformational evangelist, Equifax; and Dr. Amit Elazari, director, global cybersecurity policy, Intel Corporation.

Palo Alto Networks** is hosting a session on Misconfigured and Exposed: 5 Proven Steps to Secure Your Cloudon February 25th at 11:00 – 11:50 AM in Moscone South 215.  Matthew Chiodi, Chief Security Officer of Public Cloud at Palo Alto Networks will share a five-step framework, citing real-world examples that will help you rapidly put a comprehensive cloud security strategy in place. At the root, damage done most organizations do not have a distinct security strategy for public cloud. Stop by the Attivo booth (Booth #2127, South Expo) or Palo Alto Networks (Booth #5955, North Expo) to learn more about how together we are shifting the power to you, the defender.

CrowdStrike**.  Experts from three of the world’s best-known incident response companies discuss the incidents they have worked on, the threat actors they have investigated and the damage that was done. Hear about the true scale and complexity of cyberattacks our community faces and learn what your organization needs to do to secure data and prevent operational disruption. Join Tales from the Front Lines 2020 and hear from CrowdStrike, FireEye/Mandiant, Wall Street Journal and X-Force on February 25th 1:00 – 1:50 PM at Moscone West 3005.  Afterwards swing by CrowdStrike Booth #5345, North Expo.

FireEye**.  In the 2020 US election lead up, as well as those in Taiwan, South Korea, France and Poland, FireEye expects an increase in cyberespionage and cyber-influence operations targeted at electoral systems, along with candidates being impersonated on social media and information operations targeting voters themselves. In this session Election Ballyhoo: Disrupting Democracy in 5 Easy Steps! Sandra Joyce, Senior Vice President of Global Intelligence at FireEye will cover these observed activities and their impact on democracy on February 25th 1:00 – 1:50 PM at Moscone South 207.  Visit FireEye Booth #6069, North Hall.

CheckPoint**. Hear Yaniv Balmas, Head of Cyber Research and Issac Dvir, Director of Mobile Solutions on Attacking the Dark Corners of the Internet on February 25th 2:20 – 3:10 PM at Moscone South 215 Classroom. Cybersecurity is one of the most challenging domains in our day. Protecting your network and ensuring a risk-free environment is nearly an impossible task. While this is true for defenders, the situation for attackers is not much different. This talk will try and reflect the cyberworld from an attacker’s perspective. Which dark corners of your network still exist, and how can they be misused?  Visit Attivo’s Booth (#2127 South Expo) to hear how we complement CheckPoint to shift the power back to you, the defender.

Democratizing Security Knowledge and Automating Decisions (Tuesday, February 25, 3:40 PM – 4:30 PM) Two members of the Lyft security team (Sacha Faust, security lead, and Alex Chantavy, software developer) join the conference to discuss the company’s move toward “informed and automated security decisions.” They will discuss the challenges behind security prioritization and how the company has worked to enable repeatable decisions and automated workflows.

Another CrowdStrike** session you won’t want to miss, Hacking Exposed: Global Threat Brief on February 26th8:00 – 8:50 AM at Moscone South Esplanade with CrowdStrike’s Co-Founder and CTO, Dmitri Alperovitch, Co-Founder and CEO George Kurtz, and VP of Sales Engineering for the Americas, Elia Zaitsev.  In their session, CrowdStrike executives will cover both nation-state attacks and those perpetrated by criminal groups, using real-world examples. Visit CrowdStrike Booth #5345, North Expo.

Record-Breaking: My Life and Career with NASA (Wednesday, February 26, 11:15 AM – 11:45 AM) Peggy Whitson, a veteran astronaut and the first woman in history to command the International Space Station, will discuss her NASA career with fellow former astronaut Mike Massimino on one of the keynote stages. Whitson has spent 665 days in space—more than any other American—and although her story has little to do with cybersecurity, she serves as an inspiration to women not just in her own field, but in all areas.

Going Cyber-Nuclear: Is It Time for a Big Red Button? (Thursday, February 27, 8 AM. – 8:50 AM) Attivo Networks CTO Tony Cole will join Michael Daniel, president and CEO of Cyber Threat Alliance, and Anne Marie Zettlemover, vice president of security engineering and business security office with MasterCard, for a panel discussion on the intersection of cybersecurity, economics, and the internet. Is the US likely to cut itself off from the rest of the internet? Maybe not, but it’s time to have a frank discussion about the possibility and what it would mean for the US and the world.

Shifting the Power to the Defender (Thursday, February 27, 1:30 PM– 1:45 PM) Hosted by Joseph Salazar, technical deception engineer of Attivo Networks, learn how McAfee and Attivo integrate to shift the power to you, the defender.  Joseph will share how you can leverage the numerous native integrations the Attivo ThreatDefend platform has with McAfee solutions to deploy deception, redirect malicious traffic to the deception environment, and quickly respond to the attacker. Visit McAfee Booth #N-5745.

Human Dimensions of Active Defense (Thursday, February 27, 2:50 PM – 3:40 PM) Head straight from the previous session to this one, where Leonard Bailey, head of the cybersecurity unit and special counsel for national security with the U.S. Department of Justice, will discuss “human-directed countermeasures involving intelligence gathering and reacquisition of stolen data.” Although not explicitly focused on deception technology, this session will touch on a number of important themes for those looking to learn more about deception and active defense in general.

Also, don’t forget to download the RSAC 2020 Trend Report for insights into ten trends seen within speaker submissions. These include the human element, secure products, IT and OT security, secure engineering, privacy, threat intelligence, frameworks, security awareness, communication, and professional development.

Analysts will also be sharing their insights at the event

Join the IDC team for a complimentary Analyst Briefing and Breakfast at RSAC 2020 — Pervasive Security and the Future of Trust. Wednesday, February 26, 7:30-9:30 AM at the InterContinental Ballroom B/C

Join the ESG cybersecurity team for our second annual breakfast event at the RSA Conference, during which ESG analysts will share insights into some of the most important cybersecurity trends that are top of mind for CISOs.Thursday, February 27 | 7:30-9:30 AM | W Hotel

Special Interests

Women in Security will be having a meetup Tuesday, February 25, 3:00 PM-5:00 PM at Moscone South 303 and is open to anyone that identifies as a woman.

Free College days are Thursday, February 27, 2020, and Friday, February 28, 2020, in the Moscone Center, San Francisco and is open to current college students and 2019 graduates. With 3.5 million unfilled cybersecurity jobs across the globe, let’s create some opportunities for our next generation of security professionals.

These are just a few highlights, but there will be no shortage of sessions and speakers covering topics ranging from A (automation) to Z (zero trust). No matter which corner of the security industry you come from, “the Human Element” is a theme that gives us all something to consider. I look forward to seeing many of you as you stop by the Attivo booth and the opportunity to connect with so many of our industry leaders!

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