As any founder knows, lessons learned early on in the business startup journey can pay dividends at a later stage. Those valuable learning points and light bulb moments also make useful tips and advice that can be passed on to help other new entrepreneurs as they embark on their business ventures…
Attention to detail is no small detail.
First impressions matter and that unquestionably includes the impressions created via written communications, says Carolyn Crandall, chief deception officer and chief marketing officer at Attivo Networks, a cybersecurity startup based in Fremont, California.
“In today’s 140-character and text-based world, it’s easy to fall prey to sacrificing grammar or professionalism for convenience sake,” she says. “However, every message you send will reflect on you and the quality standard that you hold for your business.”
Misspellings and lack of attention to detail can be a turn off, and a hasty reply on mobile will not only reflect poorly on you and your standards, it could also cost you the business outcome that you were seeking, she adds.